Welcome to OSU Extra,
the Extension, Research, and Teaching Archive of Oklahoma State
University's Division of Agricultural Sciences and Natural Resources.
Our publications are available for online viewing as Adobe Acrobat
PDF files. Click here to download Adobe
Reader or click on the Adobe Acrobat box below..
OSU Extension Facts provide research-based
information on a wide variety of subjects in regard to agriculture,
economic development, family and consumer sciences, and youth development.
You can navigate this site to the desired publication by one of
- View by topic (Current)
- Each topic has several real-world categories by which the publications
- View by department
- Each department in the college of agriculture is listed with
their respective sub sections.
- View all - List
of publications organized by their number.
- Site index
How to Use Instagram Stories for Your Business
With the Stories function, Instagram was able to create the Snapchat atmosphere for its users in a more friendly, simple and intuitive way. And it has been very well received, so many companies now turn their attention to this channel to connect with their customers.
Statistics indicate that 70% of Instagram users follow at least one company, at least 150 million daily publish Stories, one in five of these stories are shared by a company and this corporate use is increasing.
The fact that Instagram is the fastest growing social network in recent years can be explained by the way it has been integrated with the communicational platform of Facebook and by the constant innovation in the different functionalities that it offers its users.
This allows large brands and companies of all levels to design strategies and content designed for a single application that has it all .
In addition Instagram has been shown to cover the preferences of age groups of all ranks, unlike Snapchat, which is especially liked by younger people.
HOW TO USE THE STORIES FROM A BUSINESS PERSPECTIVE?
As with any other means of communication, it is essential to have a clear understanding of our product , our market and the message we want to communicate.
Is it a product, service, or your personal brand?
The range of possibilities such as tips, motivational messages, mini-tutorials, event summaries, product catalogs, will be determined by the nature of your venture, what you want to offer and make known.
get noticed on instagram Stories can increase visibility and consequent sales of goods and services.
HOW TO USE THE STORIES?
Since the last update of Instagram, you will find a home screen like this:
The circles you see at the top are the Stories of your contacts, when you select any of them you will see the story they shared in the last 24 hours, after this time they fade.
The stories you have already seen will have a gray outline and those that do not, a circular outline colored with the colors of the Instagram logo.
While you see one of the Stories of your friends you can click on the screen to advance the posts, if you slide your finger up, you can leave a comment, slide down that Storie will close and you will return to the home screen.
Learn how to use instagram stories to increase sales of your business.
CREATING YOUR OWN STORIE
These publications are not made from the traditional Instagram feature bar, with which you are familiar, in the upper bar are the tools you need to use Instagram Stories.
Click on the icon in the upper left corner with the + sign. Then follow the procedure to make a photo or video with Instagram: click on the capture button to make a photo, if you hold down you will create a video.
Ready to adapt the Stories to your digital marketing strategy?
We would love to hear your expectations, questions or comments and please help us reach out to more friends by sharing this story.
You can switch to either navigation scheme using
the View by topics and View by departments links
in the "site navigation" box to the right. The "publication
navigation" box to the right contains the links to publication
listings organized by that particular particular topic or department.
Finally, click on View all link above to view
all the publications organized by their number.
Other Agricultural Communications publications
can be found in the following sections: